The beginning of ADVA Soaps began when Shlomo and Na'ami Keshet welcomed their fourth boy, Elnatan, who was born with Down Syndrome, into a family of six sons. After his birth, they also welcomed a new sense of purpose, to give their sons a way to invest in the Land of Israel.

Baruch is no stranger to the secrets of beekeeping. For over fifty years, his family has been beekeepers in the Land of Israel, cultivating his love for beekeeping and inspiring his vision to create delicious honey. He continues to work in the hills of Hebron making honey without additives and heating.

Shalva Tea was founded in 2014 by David Ross. While earning his master’s degree in Forestry from Yale University, David traveled to Israel after the devastating Mount Carmel wildfires of 2010. As an avid herbal enthusiast, who could not seem to find any locally made herbal teas, an idea started "brewing."

Organica farms began in 1992, when Liron's father, Joseph, planted organic lemongrass on 1/2 acre of land. Today, that operation has grown to many different kinds of herbs on more than 40 acres! They still abide by the same principles they began with, keeping everything completely organic from start to finish.

Maayan Ayash was born in Brazil into a family of artists, where she absorbed a deep love of aesthetics and developed an eye for finding beauty in the world around her. She grew up surrounded by nature's own gems—a childhood of beaches, forests, and color. After a long journey of searching, Maayan made Aliyah to Israel.

Kedem was founded by Dr. Amir Kitron, a chemical and biological engineer with a lifelong passion for natural medicine. Working from a facility nestled in the Judean Hills near Hebron, Amir draws on one of the world's most storied landscapes—a region where medicinal herbs have been cultivated and prized for thousands of years.

Many years ago, on the banks of the Jordan River, John the Baptist sustained himself on the natural foods the land provided. Now, more than 2,000 years later, just miles from where John the Baptist lived, the first commercial locust farm in the world has been established.