Erez & Vered
Erez was born in Jerusalem, his parents were from Morocco and Iran. At a young age he moved to the village of Kochav Hashahar, Where he served in the IDF’s paratrooper brigade. After his discharge he knew he would return to working the land, his first love.
Baruch & Batya
Batya and Baruch met in Jerusalem. He was from Michigan, She was from San Diego, California. It was a match made in heaven and now some 20 years later, along with 6 children, many stories, and much hard-work, they are living in the beautiful settlement of Itamar. Baruch is a musician and tour-guide while his wife Batya works creating ceramics.
Shlomo & Elnatan
The beginning of Sabaneto Soap began long before soap was ever a thought in Shlomo Keshets mind. It started when he and his wife, Na’ami welcomed their 4th born son into the world. Elnatan was born with Down’s Syndrome into a family of six boys. As Elnatan grew, Shlomo understood his responsibility as a father to give his sons, especially Elnatan the ability to sow into the Land and the communities of Israel.
In the early 1980s, Ariel's father, Hanoh Alon, was a professor at the Hebrew University in Jerusalem. He then decided to make a switch in his job about 5 years after moving to Ofra in Samaria. He decided to start growing organic medicinal herbal tea and making unique blends. First, he grew the herbs on half an acre, picked and dried them on the roof of our home, then cut them and made the wonderful blends.
Shimon & Sarah
Itamar Cosmetics was founded in 1994 with a vision to return to the roots, and produce perfumes and natural cosmetics. In those days it was a revolutionary idea and scholars and experts believed that the manual production and natural cosmetic preservative, no aluminum, and no color is not perfect either, and certainly not economic. Yet they did it - they collected thousands of plants, established a laboratory, and began producing perfumes. Shimon was trained in France to make perfumes and cosmetics, and brought his knowledge all the way to the hills of Itamar.
Baruch & Shimrit
Baruch is no stranger to the secrets of beekeeping. For over 50 years his family has been involved with beekeeping in the Land of Israel. As a young man Baruch used to work with his father at the hives during his vacation. This bred his love for beekeeping and he later decided to establish a boutique Bee honey factory in the settlement of Negohot located just outside the city of Hebron.
Jo Zander came to the Land of Israel in 2003, He began his journey by working in some restaurants but never really found his footing in the restaurant world. Going back as long as he could remember, Jo had always wanted to get into chocolate. His family had been bakers for four generations and as a young child he had worked in his fathers bakery, giving him his love for baking and specifically for chocolate.
Shalva Tea was founded in 2014 by David Ross. While earning his Masters Degree in Forestry from Yale University, where he focused on rain forest conservation in the tropics, David took a U-turn and decided to travel to Israel after the devastating Mt. Carmel wildfires of 2010. There he spent a summer researching the causes and potential solutions to these kinds of fires, including how letting the land naturally regenerate will allow for a more healthy plant diversity and ultimately safer forests.
Sarah Feld moved to Israel from New Jersey in 1981. She has lived in Jerusalem and Beit El, and now lives in the community of Kiryat Arba located on the outskirts of Hebron. The holy site of Hebron—where the Patriarchs are buried—is just a few minutes from Sarah's home and provides her with a source of inspiration for her work.