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What is the Heartland Challenge?

1. Commit to getting a certain product only from Judea and Samaria.

We know many of you already have been doing the Heartland Challenge, which is to commit to buying one or more products only from Judea and Samaria. For example, if you love olive oil, make the decision to only source your olive oil from the biblical heartland.

2. Spread the Word!

Increase your impact and tell your friends about the challenge to take your support of Israel to the next level! Your photos and videos are also a big encouragement to the wonderful people who make the products.

We've made it easy to receive products on a regular basis. And you can save when you subscribe!

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Who are People of Judea and Samaria?

We bring you products from the pioneers of Judea and Samaria—beautiful families working to restore and build a bright future in the biblical heartland.

What's so special about Judea and Samaria?

This beautiful region of Israel is where most of the BIble happened! Yet Jews who make their homes here are viciously attacked by the international community, which wants it for a Palestinian State.