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What is the Challenge?

1. Commit to getting a certain product only from Israel.

We know many of you already have been doing the Heartland Challenge, which is to commit to buying one or more products only from Israel. For example, if you love olive oil, make the decision to only source your olive oil from Israel.

2. Spread the Word!

Take your impact further and share about your 2022 resolution with your friends! Challenge others to take their support of Israel to the next level. Your photos and videos are also a big encouragement to the wonderful people who make the products.

Ready to get started?

Learn more and see how we're taking the challenge ⬇️

Are you up for the challenge?