Ran lives in Moshav Hamra, a small community in the Jordan valley, with his wife and two children. After finishing his IDF service in 2002, where he maintained Israel’s F-16 fighter aircraft, Ran started LivinGood Farms—an organic date farm in the Jordan Valley. Unlike most other date farms in the area he believed the process could be done organically, without any chemicals or spraying. Eyal Assulin, who had moved to Hamra in 2014, soon joined him, and the work quickly became a passion for both of them.
Ran and Eyal’s vision is to see the agricultural restoration of the Land through responsible and holistic farming, cultivating, and planting trees. They are continuing the good work of the first pioneers who began returning to Israel in great numbers in the late 19th century, and worked to renovate a land that was largely deserts and swamps.
Another one of their goals is to give people the opportunity to see Israel as it is. All over the world, the news is painting a negative picture of Israel. LivinGood Farm brings volunteers to work with them, giving people a chance to experience the Land of Israel themselves and gain a firsthand perspective of what Israel is really like.
Located in the Jordan Valley, LivinGood Farms is in a beautiful and unique place. Lying immediately next to Israel’s border with Jordan and only accessible to Israeli farmers, their farm is surrounded by nature and is a peaceful spot. The area is also rich in biblical history making it a truly special place to work in.
About five years ago, we began working with them to export their date honey (“Silan” in Hebrew) to the United States. They have created an outstanding product, which is 100% all-natural, organic, and contains no added sugars or additives. Date Syrup has become extremely popular in recent years and is a healthy alternative to sugar and corn syrups. It can be used for baking, cooking, or as a substitute for any other sweetener.
According to many Rabbis and biblical scholars, the honey which is mentioned throughout the Bible is often a reference not to bee honey, but rather to fruit nectar, specifically date honey.