Erez and Vered
Erez & Vered Saadon founded the Tura Estate Winery in the village of Rechelim in 2003. Their love for the land and farming, combined with meticulous attention to growing the highest quality olives and cold pressing them using state-of-the-art equipment yields an award winning olive oil you will truly savor. Erez was born in Jerusalem, his parents were from Morocco and Iran. At a young age he moved to the village of Kochav Hashahar, Where he served in the IDF’s paratrooper brigade. After his discharge he knew he would return to working the land, his first love. Erez is an entrepreneur, a man of dreams and vision who sees the big picture and is meticulous about details.
His wife Vered’s family history is particularly impressive: her Jewish grandmother, Liesje de Vries, was 15 years old when World War II hit the Netherlands. During the war years, the family moved from one hiding place to another. At first Liesje was separated from her family and lived for a while on an island in northern Holland, where she kept a diary – just like another well known Dutch Jewish girl, Anne Frank. After the war, Liesje married a Holocaust survivor, and the couple had two sons. When her father was 8 years old, his father passed away. Her grandmother remarried, this time to a Dutch non-Jewish widower named Roel Meyer. Meyer had a daughter from a previous marriage, and that girl is Vered’s mother. Vered grew up in Jerusalem, and was considered a very opinionated young girl. When she was 15, she met the young man who would later become her husband, Erez. When she was at the end of the 11th grade they were engaged, and they married during her senior year. Today they are the proud parents of five children.
In 1997, the young Ben Saadon couple looked for a place to settle down, and they decided to buy land in the village of Bracha. They took money they received as wedding gifts and invested in the purchase of 20 acres. One of the fathers helped to buy the first tractor, a grandmother and an aunt helped in the purchase of grapevines, and volunteers and friends came to plant from sunrise to sunset. After waiting four years for kashrut reasons, they sold their grapes for the first time to one of the major Israeli wineries. It was only in the summer of 2003 that they opened the Tura winery. The entire Ben Sa’adon family took part in the work, including the small children. The grapes reached the winery with much excitement, and the work was done by hand with a lot of love and joy. With beginners’ enthusiasm, they sent their first wine to the “Golden Cluster” competition, and surprisingly won the first medal ever won by Tura Winery. Many more esteemed medals and honors would join it in the coming years.
They also began to produce award winning olive oil which has been held in high regard all over Israel. As they began to grow olives Erez knew that choosing the right location and climate was critical to the cultivation of the olives he was looking to produce. For this reason, they chose to use olives grown in the hills of Samaria on the banks of the Shiloh stream, where the rocky terra rossa soil, combined with a cool climate and healthy exposure to the sun produces the quality olives Erez demands for all his products. His research lead him to create a special blend of three distinct olive varieties, Picual, Barne’a and Arbequina to make Tura's olive oil even more unique. Because of the Saadon families insistence on excellency, Tura Olive Oil not only has an has exceptional taste and health benefits, but also resulted in extremely low pH levels of less than 0.3% - much lower than the 0.8% acidity required for extra virgin olive oil.
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