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Itamar Cosmetics was founded in 1994 with a vision to return to the roots of perfume making with organic and all natural ingredients. When Shimon started, his vision was to create products as was done thousands of years ago, through fine innovative craftsmanship with all-natural cosmetic preservatives, no aluminum, no color or other harmful ingredients. Many “experts” told Shimon it would be impossible to obtain this natural quality, yet through persistence and hard work he overcame all obstacles and has created an extraordinary line of products. Shimon was trained in France to make perfumes and cosmetics, and brought his knowledge all the way to the hills of Itamar, a settlement in Samaria (Israel) known for its pioneering spirit and natural way of life. 
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