Baruch Feuchtwanger is no stranger to the secrets of beekeeping. For over fifty years, his family has been beekeepers in the Land of Israel, cultivating his love for beekeeping and inspiring his vision to create delicious honey.

Baruch's father was a bee farmer in southern Gaza before he was removed when Israel left the Gaza Strip and forcibly relocated all the Jewish communities there. The family then moved to Negohot where Baruch continues the legacy his father left.