Baruch is no stranger to the secrets of beekeeping. For over fifty years, his family has been beekeepers in the Land of Israel, cultivating his love for beekeeping and inspiring his vision to create delicious honey. He continues to work making honey without additives and heating, creating a product they are proud to stand behind. The boutique honey business was established in the South Hebron Hills, in the community of Negohot, and now has hundreds of hives throughout Israel.
The number of hives has grown from year to year, but their principles remain the same - 100% pure honey, without any additives and without heating, creating a product they are proud to stand behind, uncompromisingly professional and with great respect for the natural processes that thrive in the hive.