The beginning of ADVA Soaps began long before soap was even a thought in Shlomo Keshet's mind. When Shlomo and Na'ami Keshet welcomed their fourth boy, Elnatan, into a family of six sons, they also welcomed a new sense of purpose. Elnatan was born with Down Syndrome, and as he grew, Shlomo felt deeply the responsibility to give each of his sons, and Elnatan especially, the ability to contribute meaningfully to the Land and communities of Israel.
For many years, Shlomo worked as a manager at an olive oil company, where his passion for the soil and nature of Israel only deepened. That passion eventually led him to plant his own olive grove in the hills of Benjamin. After his first harvest, an idea took shape: handmade, natural, healthy soap. What began as a hobby has since grown into a beautiful family business.
Shlomo spent years developing formulas, expanding his workspace, and gathering wild herbs from the surrounding hills. Every soap that bears the ADVA name is handmade using exclusively natural ingredients.
Today, the business operates in a small factory nestled in Kochav HaShachar, the Morning Star, the community where Shlomo and his family have made their home. There Elnatan works alongside his father, helping to stamp, label, wrap, and ship each bar produced with care from the hills of Benjamin.
When we spoke with Shlomo about his vision for the future, he was clear: he wants to employ as many people with special needs from Judea and Samaria as possible. He currently has several others working alongside Elnatan, and he hopes to expand that number significantly, creating a place where everyone has a role in the restoration of the Land.
This is truly a worthy mission, and we are inviting you to come on board to help establish this incredible, exciting vision and experience top quality, natural, organic soaps from the heartland of Israel in your home.