Erez & Vered Saadon founded the Tura Estate Winery in the village of Rechelim in 2003. Their family’s love for the land and farming, combined with meticulous attention to growing the highest quality olives and cold pressing them using state-of-the- art equipment yields an award winning olive oil you will truly savor.
Erez was born in Jerusalem, his parents were from Morocco and Iran. At a young age he moved to the village of Kochav Hashahar, Where he served in the IDF’s paratrooper brigade. After his discharge he knew he would return to working the land, his first love. Erez is an entrepreneur, a man of dreams and vision who sees the big picture and is meticulous about details.
Vered grew up in Jerusalem, and was considered a very opinionated young girl. When she was 15, she met the young man who would later become her husband, Erez. When she was at the end of the 11th grade they were engaged, and they married during her senior year. Today they are the proud parents of five children.
As they began to grow olives Erez knew that choosing the right location and climate was critical to the cultivation of the olives he was looking to produce. For this reason, they chose to use olives grown in the hills of Samaria on the banks of the Shiloh stream, where the rocky terra rossa soil, combined with a cool climate and healthy exposure to the sun produces the quality olives Erez demands for all his products. His research lead him to create a special blend of three distinct olive varieties, Picual, Barne’a and Arbequina to make Tura's olive oil even more unique.
Because of the Saadon families insistence on excellency, Tura Olive Oil not only has an has exceptional taste and health benefits, but also resulted in extremely low pH levels of less than 0.3% - much lower than the 0.8% acidity required for extra virgin olive oil .